First Impressions Make A Difference

Experience shows that taking time to prepare your income property increases desirability, provides a marketing “edge” and results in shorter market time while assuring the highest return.

BEFORE PROSPECTS DO A WALK THROUGH

• Turn on all inside lights, even during the day. In winter, lamp light is especially nice.
• At night, turn on outside lights.
• Turn on soft music.
• Keep heat at 68–72 degrees.
• Keep pets in a separate area; change litter boxes daily.
• Put money, prescription drugs, and other valuables away and out of sight.
• Keep draperies and shades open.
• Open all doors inside the home, except closets.

DURING A WALK THROUGH

• A potential tenant will likely spend more time previewing your property and asking questions if you’re not there.
• Don’t precede or follow the prospective tenant through your property.
• Let the property manager show and market your property.